![]() ![]() In their first year of business, Ranch Rider brought in approximately $4 million in revenue, nearly quadrupling their conservative forecasts. 2 spot on Drizly's top-selling 2020 brands, outpacing ready-to-drink offerings from industry giants like Ketel One, 1800 Tequila, Jim Beam, and Cutwater Spirits. "If you think about the value proposition of a canned cocktail like Ranch Rider, if you go to the lake or the pool with friends and you want to drink a spirit-based cocktail, you don't want to bring a glass bottle, you don't want to bring ice, you don't want to bring fresh limes and garnishes," Cantu explained. Online sales of alcohol during the third week of March rose a tremendous 243%, according to Nielsen data published by Bloomberg.ĭata from IWSR and Nielsen indicated that merchants in the ready-to-drink sector saw an uptick in sales during the coronavirus pandemic, according to BevAlc Insights by alcohol e-commerce platform Drizly.įor a 23 -week period amid the coronavirus pandemic ending on August 8, the ready-to-drink sector saw a year-over-year growth in off-premise dollar sales of 86.8%, according to Nielsen.īefore the coronavirus pandemic, the sector saw growth of 21.5% for a 52-week period ending February 29, according to data analyzed by Drizly. And so, we really invested in digital marketing, something that we could both utilize from our previous careers before business school," Cantu explained. "Obviously people were quarantining at home and spending a lot more time online during the pandemic. Four months later, as the coronavirus pandemic raged and forced restaurants and bars to shut down, Cantu and Murphy saw demand skyrocket as patrons brought cocktail culture home. In January 2020, with the grace of Austin angel investors, Cantu and Murphy launched their first cans onto the local market. ![]() "We satisfied a lot of unknown consumer demand for something that was not beer, but that also wasn't spiked seltzer." "I think we kind of hit a nerve," Cantu explained of the relative quick success. in the morning, go buy food, cook that day and then head to class and do it all over again on very little sleep," Cantu recounted, explaining that the two launched the business while completing a full-course load of UT's demanding MBA program.Īs requests surged for the meals prepared aboard the affectionately dubbed "Ranch Hand" food truck, Cantu and Murphy expanded the business to include an offering of handmade cocktails. Equipped with the basics of business, Cantu and Murphy launched their first venture - a food truck that offered healthier options to the students on the sprawling UT campus. "I think that we were just really hungry to learn new skills outside of class and outside of our previous careers," Cantu told CNBC. Thirsting for a career change he enrolled at University of Texas McCombs Business School where he struck a friendship with Murphy. Personal Loans for 670 Credit Score or LowerĬantu, a Texas-native, put in a 6-year stint in Washington, D.C., working in politics before leaving for the Lone Star State in 2016. Personal Loans for 580 Credit Score or Lower Each 12-ounce can is gluten-free, under 123 calories, contains six percent alcohol by volume and fewer than two grams of sugar.Best Debt Consolidation Loans for Bad Credit There are three flavors to choose from: Ranch Water, made with reposado tequila, sparkling water and real lime juice Tequila Paloma, made with reposado tequila, sparkling water, and real grapefruit and lime juice and The Chilton, made with four-times distilled vodka, sparkling water, real lemon juice and sea salt. Ranch Rider cocktails are made with reposado tequila from Jalisco, Mexico, and premium vodka sourced from the States. ![]() Eventually, the duo landed on three recipes that featured sparkling water and real juice rather than artificial sweeteners, preservatives or coloring. On a search for shift drinks that weren’t loaded with sugar or artificial sweeteners, they began mixing and taste-testing cocktails with their health-conscious customers. The cocktails come in three Southwestern-inspired flavors: Ranch Water, Tequila Paloma and The Chilton.Ĭo-founded by The University of Texas at Austin alumni Brian Murphy and Quentin Cantu, Ranch Rider was inspired by long shifts and late nights on the Ranch Hand food truck. is excited to announce that their better-for-you canned tequila and vodka cocktails are officially available for purchase in select bars, restaurants, venues and independent liquor stores across Austin. ![]()
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